Keeping away from the usual known SEO Pitfalls : Choosing the niche keywords to optimize for a website is one of the most crucial aspects of SEO strategic planning and implementation. This stage acts as the footstone and if done well can lay a concrete foundation for building the rest of the optimization techniques that are to be implemented in the future. Even the most experienced optimization experts may sometime overlook the importance of this and target the highly competitive keywords hence causing a newly built site to face crucial set-backs in the SERP’s. An ideal choice of keywords for optimization a website requires a perfect combination of research and modesty.
b. Listing Down Specific Keywords During Start-up : If you have a website that sells products, services, in that case it becomes crucial to ensure that the choice of keywords are highly related to the niche. On the contrary, choosing general/non-specific keywords would usually result in greater competition that might weaken your chances of getting ranked well in the search results. If computer parts and peripherals form the niche of your site, then optimizing the website for LCD Monitor screens, keyboards, ram, i5/i7/intel processor, and the most detailed components that you are offering must be chosen to work upon. Do you also offer AMD processors ? Are there any colours that an end user may choose from? What are the brands offered? , the more the detailed keywords you choose, you get a better chance be to ranked well for those keywords in SERP’s. It is even observed that when a user finds your webpage for a particular search phrase, the probability of convertion is higher as compared to non-specific keywords.
c. You may choose to row your foot into a reagionalised market instead of going straight for the targeted one’s, this can make you face a much reduced competition and may yield better results to begin with. If you are a provider who operates only in the UK, you must ensure that most of the specific phrases are included (such as : United Kingdom, England, London, etc.) within title tags, body , and the anchor text of the webpage. When building a new site, despite your intentions of expanding your business globally, it is usually better to focus on the regional market first, once its set firm in there, you may think of expansion. Once these keywords perform well and you have the logistic capabilities to grow your business to target different overseas markets, then you can start to optimise your site to reflect your general business strategies.